One of the biggest issues facing anyone when they think about changing any part of their life is “What do I Want?”. It is usually easier for someone to elucidate what they DON’T want rather than concisely state what they DO want. Since it is a presupposition that we get what we focus on, the more we focus on what we don’t want the more likely we are to get it.
The well formed outcome is specifically designed to get you to think about what you do want in a general way that you can actually do something about, rather than just wishful thinking.
There are a huge number of publications that talk about Goals and goal setting but there is a fundamental difference between a Goal and and Outcome. A goal is usually a single defined result with tasks that lead to it; for example Earning $1million per year is a goal, there are specific steps that you can take to get you there, it is somewhat inflexible and constrained, there is a success or failure factor to it.
Goals usually form part of an Outcome but are not the whole picture as they rarely take in the emotional components to ones life.